Lee County 2nd Century
 |
The Lee County 2nd Century Project is a
collaboration of business and community leaders who have
come together to create a new look and feel for the image
of Sanford and Lee County and to promote the area’s
strengths, telling our story in a positive and unified
way. To learn more and find out how you can participate,
please visit www.secondcentury.org.
|
MAY 1, 2008
PUBLIC-PRIVATE COLLABORATION TO SET COURSE FOR THE REGION
Sanford, NC – A consortium of business owners and community
leaders, in partnership with local government have begun their
“2nd Century Project”, a strategic initiative and branding
campaign designed to create awareness of and promote Sanford
and Lee County. The research team met with consultants last
week to set the goals for the project and released them into
the community to gather information. Rose & Associates Southeast,
Inc., of Davidson, NC, together with ArnettMuldrow & Associates
of Columbia, SC are jointly collaborating as the consultants
on Phase I of the project.
According to Kirk Bradley,
Chair of the research team, “Together with the help of our
consultants, we have set the agenda around four primary goals:
1) to create a comprehensive brand for Sanford and Lee County;
2) to incorporate all the studies and efforts of the past
three decades into a results oriented action plan; 3) to create
a consortium of both public and private stakeholders to implement
the action plan; and 4) to make Sanford and Lee County a primary
destination to live, work and play in the greater Triangle
region.
|
|
